“I uncover insight and help people turn human truth into powerful business outcomes. At least that’s what it says on the box.”

B2B Stakeholder engagement, lead generation

Integrated / Social / B2b / CX strategy: Gigatown was a fierce competition that was played by more than 10% of New Zealand for over a year, and with good reason: the prize for the winning town was the fastest internet in the Southern Hemisphere, decided by how much the town wanted it, as measured by social media interactions. Gigatown was Best Community Campaign, Best Social Campaign and Supreme Winner at the TVNZ Marketing Awards.

Education & lead generation

In NZ we often somehow equate the worthiness of an innovation, by how much it might ‘put us on the world stage.’ Chorus cranked up their shiny new UFB network to do just that very thing - literally putting New Zealand designers on ’the world’s stage’ - Times Square. An integrated communications campaign targeting innovators and early adopters.

Stakeholder Communications

B2b Communications and content strategy to support Chorus bid for the UFB infrastructure contract.

Native Media Channel

Development of native advertising channel. With Sony Electronics in North America.

B2B Customer acquisition / crowdfunding

Experiential / Digital / Earned / B2b Creation of global online community and digital marketing platform Made from New Zealand - for NZ exporters. Crowdfunded launch in Los Angeles on Waitangi Day.

Foot traffic

We tend to like people who don’t take themselves too seriously. We trust them. Laughing at yourself is a sign of confidence. It says so in the rules

Lead generation awareness

No-one is going to buy anything from you if they don’t know who you are. B2b work for Stanley St

Social Impact & Fundraising.

This little earworm, sung by Hammond Gamble, is one of the reasons we don’t hear so much about Cot Death anymore.

Social Impact

Part of a wider initiative called ‘the hello project’ for Hato St John and Stanley St

Yarns.

Articles on business and innovation for regional magazine ‘Bay Buzz.’