“Ta-dah”

Integrated / Social

Gigatown was a fierce competition that was played by more than 10% of New Zealand for over a year, and with good reason: the prize for the winning town was the fastest internet in the Southern Hemisphere, decided by how much the town wanted it, as measured by social media interactions.

Fibre uptake was 40% above forecast, a year ahead of schedule. At years end, 5 of the top ten hashtags in New Zealand - including the most popular - were Gigatown related.

Gigatown was named Best Community Campaign, Best Social Campaign and Supreme Winner at the TVNZ Marketing Awards.

Experiential / Digital / ATL

UFB, they said, would most definitely put New Zealand on the world stage. So we did just that. With what was the largest display of synchronised content in Times Square history

ATL / Retail

There’s one retail campaign you have to get bang on the money: the Christmas Campaign. This one for Noel Leeming, with a bit of help from Jase and Sonja.

Retail / Native

With Sony Electronics in North America. Development of native advertising channel.

Experiential / Digital / Earned

Experiential launch of ecommerce platform for NZ exporters. KABC-TV was one of the many local and international media who covered the Waitangi Day experiential launch on Santa Monica Beach.

Social

This b2b campaign, was for independent agency Stanley St introducing you to the people who worked there, by asking them to take the Proust Questionnaire, designed by French author Marcel Proust, who believed answering the questions honestly would reveal true character.

Social Impact

The Red Nose Song is a little earworm from back in the day. Written to raise money, and awareness around cot death prevention, the double platinum song spent three weeks at No.1 and repeated the trick a year later. It’s one of the reasons we don’t hear so much about Cot Death anymore.