Editorial writing
Column on local Hawke’s bay businesses and innovators for Bay Buzz magazine. Writing and photography.
Social Impact partnerships
Part of a wider initiative called ‘the hello project’ for Hato St John and Stanley St
B2B lead generation & Content library
No-one is going to buy anything from you if they don’t know who you are. Social & Magazine campaign.
Fundraising
This little earworm - You make the whole world smile - sung by Hammond Gamble did more than raise money and awareness, it’s one of the reasons we don’t hear so much about Cot Death anymore.
Community education & partnerships
Integrated / Social / B2b: Gigatown was a fierce competition that was played by more than 10% of New Zealand for over a year, and with good reason: the prize for the winning town was the fastest internet in the Southern Hemisphere, decided by how much the town wanted it, as measured by social media interactions. Gigatown was Best Community Campaign, Best Social Campaign and Supreme Winner at the TVNZ Marketing Awards.
Click to read or download the full case study
Education & lead generation
In NZ we often somehow equate the worthiness of an innovation, by how much it might ‘put us on the world stage.’ Chorus cranked up their shiny new UFB network to do just that very thing - literally putting New Zealand designers on ’the world’s stage’ - Times Square. An integrated communications campaign targeting innovators and early adopters.
Stakeholder Communications
B2b Communications and content strategy to support Chorus bid for the UFB infrastructure contract.
Crowdfunding
Experiential / Digital / Earned / B2b Creation of global online community and digital marketing platform - Made from New Zealand - for NZ exporters. Crowdfunded launch in Los Angeles on Waitangi Day.
Reputational Management
If you don’t tell your story, someone else will tell it for you.
Event marketing & Partnership content.
There were over 3,000,000 visits to the America’s Cup Village. Would’ve been rude not to.
We all start somewhere. I started out here, at the Bluff Hill Fish Supply, peeling spuds after school. Here’s how that turned out.